Global Brand Protection

What Is Global Brand Protection?

The Global Brand Protection group exists to protect the consumer by ensuring high quality original equipment parts are used in your vehicle that are recommended by Ford Motor Company. Counterfeit products potentially compromise consumer expectations because they do not meet Ford Motor Company’s rigorous testing and quality control standards.

Global Brand Protection focuses on:

  • Preventing the distribution of and removing counterfeit parts from the marketplace
  • Ensuring that the company’s trademarks are used appropriately
  • Maintaining the integrity of the sale and distribution of Genuine Ford parts