Global Brand Protection


In addition to auto parts, counterfeiters also frequently produce packaging which leads consumers to believe they are purchasing a Genuine Ford part.

Left:  Counterfeit packaging examples.

Left:  Photos from a packaging raid carried out by Ford Brand Protection.

Below:  Additional photos of counterfeit packaging.

Trade Dress

Trade dress is a form of intellectual property. It generally refers to the characteristics of the visual appearance of a product or its packaging that signify the source of the product to consumers.

Below are several examples of trademark infringement via trade dress.

Left:  Compare the Genuine Ford Motorcraft packaging to the left to the three counterfeit filter packages below.