Global Brand Protection

About Us

Global Brand Protection works to prevent counterfeit parts from making their way into the marketplace and onto your vehicle. Ford Motor Company takes the issue of counterfeit parts very seriously. Counterfeiting is a worldwide phenomenon and Ford Motor Company deploys resources around the world to protect our brand and you, our consumers. Counterfeiting can occur in different ways including the following broad categories:

  Counterfeit:   Counterfeiting occurs when a third party copies a Genuine Ford part or package through its own manufacturing process and places a Ford trademark on it, or when a third party places its own part into a look alike package and attempts to sell the part to the aftermarket as a genuine Ford part.

  Trademark Infringement:   Trademark Infringement occurs when a party unaffiliated with Ford uses Ford's trademarks without authorization. This can occur in many different ways, including the use of Ford logos or trademarks on advertising materials, internet web sites, and apparel items.

  Unauthorized Sales:   Unauthorized sales occur when parts are distributed via an unauthorized channel. Some examples of this can occur when:
  • Parts not meeting Ford quality standards are not properly destroyed or scrapped
  • Theft of genuine product enters the marketplace
  • Products from the authorized production or manufacturing facilities are diverted from the authorized distribution channel and thus not subject to Ford’s quality-control procedures

Global Brand Protection protects the consumer against parts that fall into any of these categories above. If you feel that you have obtained a part that fits one of these categories, we would like your feedback as it relates to parts or parts packaging that you feel are not genuine.

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